What are Premium Project Listings (PPL)?
PPL is a listing product which can be purchased by developers to advertise new projects in particular districts. PPL provides value through ranking and is displayed only if property seekers search by sub-district or district and a developer has purchased a slot in that particular district.
All active PPLs for the districts within the respective province will be displayed on rotation basis at the top of search results at province level.
How do we identify a PPL?
If a property seeker performs a search by sub-district or district and a PPL slot is running, the PPL will be visible at the top of search results.
For provincial level search, all active PPLs for the districts within the respective province will be displayed on rotation basis at the top of search results.
Can agents purchase PPL?
No, PPL is only available for developers with new project listings. This feature is currently not open for agent partners.
Are PPL ranked above all listings?
There is only 1 PPL slot available at any one time per sub-district or district or province. This means PPL will have minimal impact on EL.
For search results based on sub-district and district and province level, if there’s a PPL running, Exclusive Listings will be visible directly below the single PPL.
How long will a PPL stay on top of search results for sub-district / district / province level?
PPL will appear only when a developer has purchased the PPL slot, and PPL will only be visible on the top of search results for sub-district, district and province searches.
Why are we introducing PPL?
PPL will deliver a more balanced marketplace and enhances consumer value by providing the most relevant search results for property seekers which in turn benefits our agent partners.